With Great Power //

Creative/Art Direction

— 2023

To celebrate the release of Audemars Piguet and Marvel Entertainment’s limited-edition Royal Oak Concept Tourbillon “Spider-Man” watch, we partnered up with the Swiss horology expert on the "With Great Power" campaign. Featuring local community heroes Kevin Hart, Nour Arida and Loyle Carner, we explore how their philanthropy and creative outlets embody the spirit of Peter Parker's iconic slogan - “With great power comes great responsibility”.

From Hart's Help From the Hart Charity, Arida's advocacy for women's rights, to Carner's Chilli Con Carner cooking school for young people with ADHD, we showcase the power of using influence for positive change.

Kevin Hart / LA 2023

Loyle Carner / London 2023

Nour Arida / London 2023

Stills

Team:

Senior Creative: Lilli Conreen

ACD: Joe Iley

Design: Luke Brown and Reece Evans

Production: Anthony Ferrieres, Benji Reeves, Joe Maskall & Bri Lewis

Director: Olivia Rose

DOP: Amelia Hazlerigg

Photographer: Nate Shuls & Christina Ebenezer

Set Design: Michael O’Connell

Editor: Samuel Maton