Album Launch // Fears

Art Direction

— 2021

Campaign content designed for the Launch of Fear’s album OICHÉ. The pitch included album artwork, promotional material, a music video, merch, potential collaborations, social strategy and a launch event. Inspired by Fears’ Irish heritage and taken from the phrase ‘home away from home’ we wanted to connect contrasting spaces, creating a heightened sensory experience where people can come and discover the world of Oiché. The visuals were led by themes of darkness, texture and the Irish landscape and the overall concept was designed around the launch event which would take place in a local community garden that was at risk of shutting down due to Covid19.

Music Video

Creative Team: Lilli Conreen, Alina zum Hebel, Mads Stewart, Ryan Blackwell and Aoibhin Kileen.