Gucci
〰️
Gucci 〰️
Going Once //
Creative/Art Direction
— 2022
We took the archaic auction house and subverted its elitist tropes, transforming it into a Gucci-fied experience that showcased unique monochromatic works created by up-and-coming artists, whilst also leaning into the exclusivity of sneaker culture.
We asked three artists to recreate one of their most iconic works of art transforming it into a two-tone black and white version as an ode to the Gucci BW collection, allowing the sneakers to be shown as the precious works of art they’ve now become.
Team:
Creative & Art Direction: Lilli Conreen & Vilde Tobiassen
ACD: Maude Churchill
Production: Sarah Alia Slaity & Joe Maskall
Director: Sammy King
DOP: Jack Hailton
Photographer: Jack Buster
Set Design: Terry Palamara
Editor: Beatrix Blaise