JBL
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JBL 〰️
JBL // Hypebeast
Creative / Art Direction
— 2025
We teamed with Ante Berlin and JBL to host “+1 Run Club”, a fitness activation in Berlin, where creatives and running enthusiasts gathered to test the new JBL Flip 7 speaker in real-world movement.
The campaign leveraged audio and community — participants used JBL Flip 7’s Auracast™ multi-device connectivity to sync sound across the group while running together through city routes.
We curated and documented the event through photo and video — capturing how sound, movement, and community intersect — producing editorial content to amplify JBL’s position as a portable, connected audio brand in creative culture. hypebeast.com
