Wrangler PFW

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Wrangler PFW 〰️

Wrangler PFW // Hypebae

Creative / Art Direction

— 2025

To celebrate the launch of Wrangler’s new Western Uniform collection, we brought a slice of the Wild West to Paris Fashion Week with an intimate dinner party, the Bae-Bae-Q.

Hosted by Hypebae’s Editor In Chief Sam Rogers, the evening welcomed 20 VIP guests from the worlds of fashion and culture for a night of denim, food, and community.

Set on a rooftop in East Paris, we teamed up with duo Sonia Madhkour and Raissa Tchoulagué of La Table Verte serving a Western-inspired BBQ feast of smash burgers, tacos, wood-grilled meats, corn ribs and signature cocktails. Guests received a custom Wrangler hot sauce bottle as a playful invite ahead of the event.

We led the full end-to-end rollout from creative concept and production to guest curation, on-site experience design, and content capture.