evian // Hypemaker

Creative / Art Direction

— 2026

Summer

To celebrate evian’s 200-year anniversary, we created a white-label campaign spotlighting its limited-edition Bottle Bag collaboration with three artists, bringing together fashion, art and evian’s connection to Wimbledon.

Our creative concept focused on Wimbledon’s ball girls and boys, the young, often overlooked characters at the heart of the tournament. As the underdogs of the court, we put them centre stage, reimagining their world through a contemporary fashion lens.

Set on the tennis court, three models were styled in elevated Wimbledon whites alongside the Bottle Bag collection, resulting in a fashion-led lookbook and suite of OOH imagery that brought a fresh, youthful perspective to evian’s 200-year celebration.