Budweiser x Kappa Worldcup Collab // Hypemaker

Creative / Art Direction

— 2026

Summer

We created an OOH campaign and suite of social assets for Budweiser x Kappa’s collaboration celebrating the 2026 World Cup.

Set against the Italian countryside, the film follows three friends travelling to watch the football when their bus breaks down in a small Italian town.

Worried they’ll miss kick-off, they race through the streets in search of somewhere to watch, before a local points them towards a neighbourhood bar. There, over a cold Budweiser, they settle in with the locals and experience the game together.