Converse Chuck Lo // Hypemaker

Creative / Art Direction

— 2026

Spring

We created a white-label OOH and social campaign to launch the Converse Chuck Lo across Europe, alongside a dedicated campaign across Hypebae’s channels.

Rooted in the idea that Gen Z style is fluid, collaborative and constantly evolving, the campaign celebrates how the modern woman draws inspiration from the people and culture around her, friends, peers, collaborators and the personalities she discovers online, remixing these influences to create a style entirely her own.

Across the Spring and Summer campaigns, we follow the same three creative friends as they escape their home city and experience new places together.

Their outfits change, their influences evolve and their style never stands still – but the Converse stay on.

Summer