Nike Jordan // Hypebeast

Creative / Art Direction

— 2025

To celebrate Jordan Brand’s Coldest in the Game campaign, we produced a lookbook spotlighting two new collections: RealTree and Mountainside.

Teaming up with stylist James Loach from our community, we challenged him to create two opposing looks — each representing one collection. We then put the looks head-to-head, asking our audience to decide which fit truly deserved the title of “Coldest in the Game.”