Uniqlo

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Uniqlo 〰️

Uniqlo // Hypemaker

Creative / Art Direction

— 2025

Uniqlo approached us to bring their new PUFFERTECH collection to life in a fresh and innovative way, positioning it as an aspirational choice for a fashion-forward, style-conscious audience aligned with Hypebeast.

We developed a lookbook campaign that reimagined the PUFFERTECH jacket as a sleek, versatile piece of modern armour, designed to withstand the realities of city weather, from humidity to heavy rain.

Shot in real-world environments, the campaign captured models confidently navigating the elements, showcasing the jacket’s technical performance and effortless style.