Lululemon
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Lululemon 〰️
Lululemon // Hypebae
Creative / Art Direction
— 2026
Spring
To celebrate Hypebae’s 10th anniversary, we partnered with Lululemon to create a community-focused experience dedicated to the people who have grown alongside the brand.
Inspired by Lululemon’s wider campaign, the event explored the idea of how we wear space, not just create it. Eighteen guests were invited to begin the morning with an intimate movement session led by Mai Izumitani, followed by breakfast and a personal styling session with Molly Ashman. Each guest was then photographed in their final look for their very own Hypebae magazine cover.
The second chapter of the campaign centred on Lululemon ambassador Estefania Lopez. Through an editorial interview and accompanying shoot, we explored her relationship with movement, style and self-expression, capturing her in the latest Lululemon collection, styled through a distinctly Hypebae lens.
